Akshaya Tritiya known as of the most auspicious day in the Hindu calendar falls on 24th April this year which is the third day of the bright half of Vaishak (Sukla Paksha). Akshaya literally means "eternal" or "imperishable", and marks the beginning of all meaningful and important ventures in our lives, thus what better way to celebrate this momentous occasion than with timeless pure gold- the ultimate symbol of wealth and prosperity
By Puneet Kapoor, Executive Vice President, Kotak Mahindra Bank
"According to the Hindu Calendar, Akshaya Tritiya is a very auspicious occasion for new beginnings. During this period, people enter into new business ventures, make travel plans and also celebrate weddings. Buying gold is also a popular activity, as it is the symbol of wealth and prosperity. Gold bars, coins and gold jewellery bought and worn on Akshaya Tritiya signify never diminishing good fortune. During the period both banks and jewellers promote gold sales aggressively, offering the best prices and discounts. Customer demand during Akshaya Tritiya surges due to a belief that gold purchases go a long way in securing the future."
By Tata Housing
Believed to be auspicious for the creation of wealth and good fortune, Akshaya Tritiya is a favorable time to invest in property for many rooted Indians.
By Shailesh Sanghvi, Director, Sanghvi Group of Companies
Akshaya Trittiya is believed to be one of the auspicious occasions (Shubh Mahurat) for the various communities in Hindu religion. Initiating any new activity or purchasing any valuable or assets like a home, real estate, mutual funds and so on is considered to be fortunate. Overall due to the feasible and reasonable discounts there is a positive sentiment in the market especially pertaining to affordable and value housing.